BE INTERESTED IN IDEAS WITH
PROMETHEUS PLANNING
Choosing Prometheus
Our dedication lies in helping to navigate complex issues through strategic and pragmatic planning.
STRATEGIC PLANNING
Prometheus Planning brings award-winning strategic planning expertise, with leadership responsible for more than half of New South Wales’ regional plans and recognition from the Planning Institute of Australia.
Our experience has set new benchmarks for planning reform and helped unlock more than $600 million in development approvals.
GRAPHIC DESIGN AND GIS MAPPING
Prometheus Planning makes complex ideas easy to understand through clear, professional design. Our in-house team handles everything from concept to final product - across print, digital, and web - so clients can rely on seamless, high-quality visuals that support engagement and communication at every stage.
Prometheus Planning uses the latest GIS and mapping tools to turn complex data into clear, compelling visuals that support confident decision-making.
STATUTORY PLANNING
Prometheus Planning is built on a track record of cutting through complexity to deliver results.
Resolved 40 long-standing rezonings, removing over 53,000 assessment days and reducing average timeframes from 1,200 to just 350 days.
As a former delegate for the Minister for Planning, our founder oversaw major proposals, including rezonings for 5,000 homes in partnership with a Local Aboriginal Land Council and Landcom
AI FACILITATED QUICK TURNAROUND
Prometheus Planning is leading the way in bringing innovation to strategic planning by integrating advanced AI tools into our workflow. This allows us to deliver clear,
high-impact documents faster.
Our use of cutting-edge technology sets us apart, enabling smarter, more efficient planning outcomes tailored to our clients’ needs
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Our Founder’s Message
My vision is to spark bold ideas and empower people to
deliver faster, smarter outcomes.
Grounded in real world reform, including reducing
rezoning timeframes by more than 70 per cent, the
business translates complex planning challenges into
clear, practical strategies.
Our approach is innovative, collaborative and future
focused.
Prometheus Planning combines deep government
insight with nearly 20 years of public service experience.
Having worked in senior decision making environments,
the business understands how complex and
controversial proposals are assessed, weighed and
advanced. This perspective helps clients present clear,
credible and strategically grounded planning pathways.
Be interested in ideas with Prometheus Planning and
let’s shape what’s coming together.
Dan Simpkins
Founder
Prometheus Planning
OUR APPROACH
Support council teams to prepare and resolve planning proposals and development applications, and lead or advise on strategic planning projects and programs. Provide policy options and recommendations to improve local environmental plans and development control plans, while also helping to create more efficient and effective planning systems.
OUR EXPERIENCE
20 years of government experience, focused on strategic and statutory planning, executive leadership and whole of government coordination.
Won Planning Institute Award for delivering regional plans covering all of NSW for the first and only time in the state’s history. Experienced in strategic and statutory planning from city centres, where new planning frameworks have unlocked $600 million in investment in the Gosford City Centre to State-led rezonings for 5,000 homes.
